Photobook Bundling: Tool for photographers to boost off-season earnings
Photobooks are like sweets; no one can have just one! Once clients discover the joy of owning a photobook, they will want more. They will love flipping through the pages and reliving their memories. They will remember your hard work and come back for more projects. You can introduce the idea of photobook bundling in your first pitch itself. This way, they will know that events and warm memories can be documented in a series of photobooks. For you, it ensures a steady flow of work and revenue. Photobook bundling will thus become an excellent addition to your portfolio and an effective strategy to boost your earnings all through the year, especially during the off-season.
Boost your revenue with photobooks
Photobook bundling means offering clients a customised packages of two or more photobooks. Even a package of two photobooks can add significantly to the revenue. For example, if a photobook sells for Rs 20,000 and 50 clients opt for a bundle of two, you can earn an additional Rs 20,00,000! Today, a photobook can be sold anywhere between Rs 18,000 to Rs 35,000 depending on the paper quality, print quality, coverpad and box options. So, you can expect even bigger revenue! As you enhance the quality and storytelling in your photobooks, you can charge a higher premium, potentially doubling or even increasing your revenue by 5x, according to industry standards.
Tap into the natural sequence of events
The best thing about monumental events is that they often come in sets. Anniversaries are annual events, a newborn’s snaps follow a maternity shoot and travel stories grow richer with time. These are just a few examples. The possibilities are endless! Crafting and delivering these photobook sets can fill your schedules and provide a steady income.
During wedding seasons, you can enhance earnings by offering exceptional visual storytelling with photobooks. Each ritual and event can be captured in its own photobook, preserving all the emotions and magnificence. However, it’s during the off-season that this strategy truly shines, bringing incremental returns.
Hire the right resources
While you know your creations best, having a helping hand for visual storytelling in photobooks can make a big difference. With the right team of storytellers and editors, your photobook business can thrive. By investing in hiring and training, you can scale up your efforts with minimal involvement, allowing you to focus on acquiring new clients and perfecting your craft.
With the right team in place, you can focus on acquiring new business and delivering exceptional service. This means concentrating on client acquisition, servicing, and perfecting your craft of photoshoots. While there’s an upfront investment in hiring and training, it pays off over time as your photography business grows and generates higher revenue.
Photobook bundling is a game-changer, especially during off-seasons. By offering clients beautifully crafted photobooks, you can create an additional income stream that enhances their financial stability and strengthens client relationships. As clients return for more photobook projects and recommend your service to others, you’ll see the impact of this transformative strategy firsthand.